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Why your business needs to be using text messages | OnAutomate

December 06, 20226 min read

Text messages are an important form of communication for businesses. They are quick, efficient, and can be used to communicate with customers and employees alike. If you're not using text messages in your business, you're missing out on a valuable communications tool. 

Here are just a few of the ways text messages can help your business succeed.

1.  Increased Engagement

Text messages have an incredibly high engagement rate, with 98% of texts being opened and read within the first 3 minutes of being received. 

This makes text messages an ideal way to reach your customers and ensure that your message is seen and heard.

SMS marketing is a powerful tool that can help businesses to increase engagement with their customers. 

By sending SMS messages, businesses can target specific groups of customers, such as those who have made a purchase in the past. 

SMS messages can be personalized to each customer, making them more likely to read and respond to the message. In addition, these are typically read within minutes of being received, meaning that businesses can quickly and easily reach their customers with important information. 

2.  Personalized Communication

Text messages offer a unique opportunity to personalize your communication with each customer. By including the customer's name in the message, as well as other personal details, you can create a message that feels more like a conversation than a one-way marketing message. 

This personalized approach can help to build a stronger relationship with your customers, and may even lead to increased sales.

So if you're looking for a way to stand out from your competitors, consider adding text messaging to your customer communications strategy.

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3.  Timely Communication

By utilizing text messaging for customer communication, businesses can ensure that their message is received quickly and effectively. 

Timely communication allows businesses to stay in touch with their customer base and provide them with the most up-to-date information about their brand or product. 

This helps foster strong relationships between businesses and their customers, resulting in increased engagement and loyalty over time. 

Text messaging also reduces the chances of messages being overlooked due to inbox clutter or spam filters, making it a reliable form of customer communication.

4.  Convenient Communication

Text messaging provides businesses with a convenient way to stay connected with their customers in an unobtrusive way. 

Through text messages, businesses are able to send relevant content in bite-sized pieces directly to their customers. Unlike email or push notifications, text messages do not require the customer to take any action; they can simply be read whenever convenient for them. As a result, businesses can continue providing convenient communication through text messaging for their customers without being too intrusive.

5.  Cost-Efficient Communication

Text messages have emerged as a cost effective solution for companies to communicate with their customers. At under 1 cent per message, they are often more cost efficient than traditional mail or digital marketing channels. 

Text messages can also be highly personalized and sent to specific audiences in unique campaigns, making them ideal for targeting customer segments. 

Combined with low costs, businesses of all sizes can now access cost effective communication solutions to ensure maximum customer engagement.

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6.  Increased ROI

Text messages have become a go-to source of communication for businesses due to their ability to effectively engage with customers and potential leads. 

Due to how cost-effective text messaging is, studies have shown that companies can significantly increase their return on investment from campaigns compared to other marketing channels such as email or social media. 

SMS offers businesses an efficient and effective way to increase ROI with minimal effort and maximum returns, since unlike alternative strategies like email, campaigns conducted via text message boast high read rates and high engagement. 

Overall, text messages provide businesses an exceptional alternative for connecting with customers, increasing engagement, and amplifying ROI for their marketing efforts.

7. Improved Customer Retention

Text messaging is becoming the customer retention best practice in marketing. 

By sending regular updates and reminders, businesses can keep their customers engaged, increase customer loyalty and maintain relationships with them. 

This is a great way to stay top of mind, not only as an ongoing reminder, but also to remind customers why they made the decision to do business with you in the first place. 

Utilizing text messages can help you improve customer retention by allowing you to constantly connect and communicate with your customer base.

8.  Greater Reach

Text messaging increases customer reach. 

With nearly everyone having a cell phone, any business or service can increase their customer outreach by targeting those users with text campaigns. 

The use of a person's mobile device for marketing purposes means that potential customers are literally in the palm of your hand and it makes it easy to reach them in an effective manner. 

Furthermore, text messaging provides greater flexibility than other marketing channels, allowing businesses to conduct promotional campaigns with greater agility and accuracy. 

This explains how text messages have a much higher reach than other marketing methods, meaning that marketing teams everywhere should consider how they can use this method to get the best out of their campaigns.

9.  Enhanced Customer Service

With the ever-increasing demand for customer service, how to enhance customer service is a common dilemma. 

Text messaging is an effective and efficient solution that provides quick and easy access to important information such as account balances or order status updates. 

Additionally, text messaging can provide real-time assistance in resolving customer service issues; thereby improving the customer experience by providing prompt responses and solutions. 

In today's world of rapid technology advances, businesses should definitely consider adding text messaging to their customer service strategy as it can quickly become a powerful tool for enhancing customer relations.

With SMS marketing, engagement rates are increased because people are more likely to have their phone on them at all times and are more likely to open a text than an email. 

Personalized messages also create a sense of urgency that prompt customers to act fast. 

Timing is everything when it comes to sales, so being able to send out timely reminders or updates about deals can be the difference between making a sale and losing one. 

Customers also appreciate convenient communications - they don't want to have to go out of their way to find information or contact customer service. 

All of these factors work together to create a cost-effective communication method with a high ROI. Improved customer retention, greater reach, and enhanced customer service are just some of the benefits you'll see when you switch to SMS marketing automation. Ready to get started? 

Get our SMS markeing automation now!

how to increase engagementhow to personalize communication with your customerhow to communicate to customers in a timely mannerconvenient communicationcost effective marketing communicationhow to increase roihow to get a higher customer reachhow to enhance customer servicesms marketing automation
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